New Delhi, NFAPost: HCL Technologies (HCL), a leading global technology company, announced the release of Unica V12.1.  Unica takes Precision Marketing@Scale to the next level by effortlessly scaling to the billions of personalised interactions required by the largest organisations with the most complex data infrastructures. 

V12.1 is the culmination of more than two years of research, development, and investment in the Unica platform to power the next generation of customer journeys and goal-based marketing.  Unica V12.1 will be generally available in July 2020. 

HCL is releasing three modules to provide end-to-end, goal-based marketing capabilities:

  • Unica Journey – Set marketing goals and orchestrate customer journeys in a real-time self-service environment.
  • Unica Deliver – Message customers on any digital channel, at scale.
  • Unica Link – Connect all touch points in a MarTech stack with point-and-click integration.

To help customers capitalize on the power of an integrated cloud-native marketing platform, HCL is introducing the Unica Power Pack, which lets customers get access to the entire Unica platform, using a simplified, transparent, consumption-based pricing model.

To help marketers accelerate time-to-value, HCL is announcing the Unica Goal-based Marketing QuickStart offering, whereby customers can define and start meeting their marketing goals in as little as 30 days.

HCL Software Chief Vice President and Head Darren Oberst said marketers are charged with setting and achieving specific revenue goals, weekly or monthly.

“They are designing and building customer journeys in a self-service environment and monitoring their progress in real time. They are making changes to customer journeys on the fly to meet their marketing goals. Goal-based marketing with Unica V12.1 was designed specifically for today’s marketer,” said HCL Software Chief Vice President and Head Darren Oberst.

Cleargoals President & CEO Benoît Stephenson-Barriere said the most exciting and significant release of Unica products is seen over the last 10 years.

“With V12.1, HCL has re-imagined the product line and expanded much-needed capabilities such as Unica Journey, Unica Deliver, and Unica Link, clearly taking into account customer feedback,” said Cleargoals President & CEO Benoît Stephenson-Barriere.

Purple Square Founder & CEO Andrew Addison said with Unica v12.1, HCL is taking great strides to close the gaps with their enterprise competition, and in many areas improving the long term and existing strengths of the Unica platform as a whole.

“With Unica Deliver and Unica Journey, they are deploying the functionality that marketers expect to be embedded within the marketing automation platform. We’re also excited about the simplified pricing model, which we hope will make it easier for our clients and partners to leverage a wider suite of capabilities with a reduced commercial and procurement impact,” said Purple Square Founder & CEO Andrew Addison.

Allant Group MarTech Integration & Enablement Principal Scott Bell said Allant Group’s MarTech Integration & Enablement Teamhas long relied upon the Unica platform to enable complex solutions that are easily managed, automated, and executed by marketers—without requiring the need for IT resources. 

“In addition to expanding their own product APIs, HCL continues to grow Unica’s product capabilities for integration by embracing open-source platforms, as well as cloud-hosted databases and marketing solutions.  Delivering on this vision will enable our clients to consolidate data and events generated by today’s channel-specific marketing solutions and data platforms.  Allant is tremendously excited about HCL’s product roadmap and the additional value it will bring to our mutual customers,” said Allant Group MarTech Integration & Enablement Principal Scott Bell.

IDC Marketing and Sales Technology Research Director Gerry Murray said the investment HCL Software has made in the Unica platform is impressive.

“In the V12.0 release earlier this year, they delivered big leaps in functionality, Open Source supported platform, cloud native readiness, and open API support. With this V12.1 release, the Unica Marketing solution becomes a platform that includes Campaign, Interact, Plan, and Optimize and three new offerings in one package with a simplified pricing model. HCL is investing in a proven marketing platform and we expect accelerated cloud release cycles to bring future functionality to market even faster,” said IDC Marketing and Sales Technology Research Director Gerry Murray.

For more information on Unica 12.1, please join our upcoming Launch Webinar series outlining the latest capabilities in the Unica platform on July 7th. Event registration is available here.

HCL Technologies (HCL) empowers global enterprises with technology for the next decade. HCL’s Mode 1-2-3 strategy, through its deep-domain industry expertise, customer-centricity and entrepreneurial culture of ideapreneurship™ enables businesses to transform into next-gen enterprises.  

HCL offers its services and products through three business units – IT and Business Services (ITBS), Engineering and R&D Services (ERS) and Products & Platforms (P&P). ITBS enables global enterprises to transform their businesses through offerings in areas of Applications, Infrastructure, Digital Process Operations and next generational digital transformation solutions.

ERS offers engineering services and solutions in all aspects of product development and platform engineering. Under P&P, HCL provides modernized software products to global clients for their technology and industry-specific requirements. Through its cutting-edge co-innovation labs, global delivery capabilities and broad global network, HCL delivers holistic services in various industry verticals, categorized under Financial Services, Manufacturing, Technology & Services, Telecom & Media, Retail & CPG, Life Sciences & Healthcare and Public Services.  

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