Chennai, NFAPost: Electric vehicle manufacturer Ather Energy has completed two years since the launch of the Ather 450 in Bengaluru. Since 2018, the company has grown in leaps and bounds adding the Ather 450 Plus and Ather 450X to its product portfolio. It will be expanding to 8 more cities in 2020.

Ather was the first automobile company in India that has been offering OTA upgrades to its consumers, adding new ride modes, new features and constantly improving the ride and ownership experience.

The company is now planning to come up with a vehicle exchange programme to attract scooter owners to upgrade to a better electric vehicle. There are other ownership models that the company is piloting, which will be rolled out over the next few months, the company said.

The next six months will see Ather in multiple cities with its new products : Ather 450X & Ather 450 Plus. The company is gearing up to open experience centres through dealerships in Hyderabad, Kochi, Ahmedabad, Kolkata, Coimbatore, etc. The new 4,00,000 sq ft manufacturing facility in Hosur will also open later in the year.

Ather Energy Co-founder and CEO Tarun Mehta said, “The lockdown helped us reevaluate and reassess our long term goals. We are going to open as many avenues as possible to promote electric vehicles. From introducing new ownership models and to continue offering the most varied financing options, we will ensure that owning an E2W is a hassle-free proposition for any consumer. Exciting times ahead for Ather and the EV industry.”

Facts on Ather 450 owners & the community :

  • 11 million kilometers traveled across the Ather 450 fleet
  • 6 OTA updates on the Ather 450 
  • Most distance traveled by a single Ather 450: 26,600 km
  • More than 7000 evangelists and owners on the Ather Forum

Ather Energy was founded in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain. Backed by founders of Flipkart, Sachin Bansal & Binny Bansal, Hero Motocorp and Tiger Global. Ather Energy launched India’s first truly intelligent electric scooter – Ather 450 in 2018, followed by their new flagship offering Ather 450X, the super scooter in 2020. Ather has also installed a comprehensive public charging network, Ather Grid, built and designed in India.

With 38 charging Points in Bengaluru and 14 charging Points in Chennai, Ather Grid is the largest fast-charging network for electric vehicles in the country. The company’s product line has won 30 awards in design, automotive and technology categories. With over 51 patent applications, 113 trademarks and 123 design registrations to its name, the company currently operates in Bengaluru and Chennai, and will expand to Delhi NCR, Mumbai, Pune and Hyderabad, among other cities.

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